DISH recently announced it completed its $1.4 billion purchase of Boost Mobile. The transaction officially puts DISH in the retail wireless market, where it will serve more than 9 million customers.
“Today, we are proud to welcome hundreds of employees, thousands of independent retailers, and millions of customers to the DISH family,” DISH President and CEO Erik Carlson said in a statement. “This marks an important milestone in DISH’s evolution as a connectivity company. It positions us well as we continue to build out the first virtualized, standalone 5G network in America.”
The announcement comes just in time for DISH. One of the conditions for the U.S. Department of Justice to sign off on the T-Mobile-Sprint merger was DISH would purchase Sprint’s prepaid Boost Mobile brand by July 1. The acquisition was meant to help DISH become a fourth wireless carrier to replace Sprint, maintaining competitive balance in the industry. A deal still wasn’t in place as late as last month.
Boost Mobile’s new network and plans offer a more dynamic wireless performance
DISH plans to still use the Boost brand and recently unveiled a new Boost logo. John Swieringa, DISH group president, retail wireless and COO, will lead Boost Mobile.
“Boost is uniquely positioned to disrupt this industry,” Swieringa said in a statement. “Our passionate team, from employees to retail associates to local business owners, is ready to compete. “We’ll bring new, exciting products and offers to customers that better meet their needs and fit their budgets. Starting (July 2), Boost will launch the first of our new offers with the revival of ‘$hrink-It!’ — rewarding customers with ‘the longer you stay, the less you pay.'”
Boost’s new $hrink-It! plan starts at $45 for 15GB. It will decrease customers’ monthly rates by $5 after three on-time payments, and by an additional $5 after six total on-time payments. The $hrink It! plan follows Boost’s previous shrinking payments plan, which was available to new Boost Mobile customers until July 2014.
Additionally, Boost will offer a $35 10GB plan that includes unlimited talk and text. Customers have the option to sign up for either plan with their existing compatible device or by purchasing a new device from Boost. Both plans are now available.
Boost has begun, and will continue, to activate customers with a compatible device onto the new T-Mobile network, where customers will receive a stronger signal, faster speeds and more coverage. Meanwhile, DISH will also have access to the new T-Mobile network for seven years and will be able to serve its customers between T-Mobile’s nationwide network and its own upcoming 5G network.
“The FCC and DOJ have shown continued leadership in advancing the nation’s 5G wireless future, and thanks to their efforts, DISH is able to focus our resources on building the only 5G network in the U.S. based on Open RAN architecture, completely from the ground up,” Carlson said.
DISH is still making progress on its 5G network deployment. The company recently announced it selected Fujitsu for radio units and Altiostar and Mavenir for cloud-native, Open RAN software.